Direct primary care has been increasingly highlighted over the past year, from Forbes magazine to the Washington Post to the New York Times. But lately, it's been getting press on television main stream news! Even our new Secretary of Health and Human Services Dr. Tom Price is a fan! Our healthcare system is broken. The answer is not getting rid of all forms of insurance or moving to a single payer system or destroying hospital systems. But this is a grass roots effort of physicians using free market systems and transparency to lower prices and simplify primary care. American ingenuity at work at its finest. Enjoy!